Revenue Stream Articles
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Executives Need to Know About
By: Jean Duane
"Executives are often witnessed making
strategic decisions by instinct or from the gut. It is not
a reflex response. Rather, it is often the culmination of
analysis using several significant decision
making tools. What tools do executives utilize to make a
decision, such as adding a new
revenue stream, or another product to the mix?"
a Concept with a Decision Making Model
By: Jean Duane
"Has this happened to
you? You are sitting in a meeting and an executive from
another department utters a few (not too well thought out)
words and the next thing you know, you are assigned the
task of proving the feasibility of the idea? Perhaps it is
an idea to merge with or acquire another company, make a
large purchase, or to prove a new revenue stream.
Feasibility studies usually entail a lot of preliminary
research on alternatives to build a model from the ground
up. Alternatives are evaluated while considering human
resources; software, hardware and technology requirements;
operations; engineering; marketing; finance; legal
considerations; organizational structure; administration;
facilities; ergonomics; customer expectations; customer
input; process evaluation; measurements; impact of this
alternative on other company projects; competition;
trends; outsourcers; and risks. In short, a good
feasibility study is a lot of work."