References in the Library to Augment your
(Note: this is not an all-inclusive reference list.
It is here to point you to the library where you can
to substantiate your plan.)
Marketing Plan References
Plans Handbook – My personal favorite.
This multi-volume set has samples of business plans
from Bed and Breakfasts to setting up a Dentist office.
Each year, a new volume is issued.
Your local library should have copies available in the
reference department. Plans
span the spectrum – from excellent to poor.
You be the judge.
and Bradstreet Industry Surveys – This publication
assesses trends, ratios and statistics in major industries.
It also provides comparative financial statistics.
Agencies for specific industries – The Federal Trade
Commission, Interstate Commerce Commission, Department of
Commerce, Department of Agriculture and the Securities and
Exchange Commission provide industry specific financial data.
General Business File
ASAP – Allows you to search articles from business
journals and newspapers.
Market Analysis -
Data compiled from “market information postcards” inside
of consumer products is provided in this database.
Among other things,
you can ascertain how many people in a given zip code
like to drink white wine, what books they read, how much they
make, how old they are, activities they participate in and
what music they listen to.
It provides relatively detailed information and helps
with targeted advertising campaigns.
– Allows you to search thousands of journals,
This is a subscription based service, however some
libraries offer the Academic Version for free.
Prompt. – A good market research tool containing market
research reports, government publications and investment and
brokerage firm reports.
USA – Contains a directory of over 12 million businesses
including contact information, estimated sales and size.
This is a good reference to use for a competitive
Business Sourcebook – Contains information for over 300
types of small businesses.
Provides competitive pricing and marketing information.
of Country Demographics and Sourcebook of Zip Code
of Income – Published by the IRS.
Includes income statements complied from tax returns.
Reference Index – Statistics
gathered by thousands of private organizations, companies and
state government agencies.
Pocket Guide to Financial Ratios – Published by Prentice
Hall and provides ratios and financial data for many
of Business and Industrial Financial Ratios - This
reference is based on IRS analyses of corporate tax records.
With it, you can determine average business expenses.
Source Premier – This database provides full text
articles from over 2700 journals including Harvard Business
Internet Tax research Network – This resource provides
information on US tax laws and regulations.
and Bradstreet's Cost of Doing Business Reports – Bank’s
use this as well as RMA (see below) to compare your business
with others in similar industries.
A good idea is to include a column on your financial
assessment which compares your business to either D&B or
Census and Country Business Patterns – US Government
statistics on various industries.
Academic ASAP – Articles from 1,620 scholarly journals
on all subjects.
Studies of Small Business – A database for comparing key
ratios to small businesses in a variety of industries.
Includes data from over 30,000 financial statements.
BusinessFile ASAP – Articles from over 800 journals.
– Law related articles.
This is a good resource to use (as well as Nexis-Lexis)
to research your “Impending Legislation” section of the
Online – This reference offers financial statements and
business ratios for 15,000 US public traded companies and for
20,000 non-US companies. It includes country profiles, fact sheets and peer report
Checkpoint – Tax research materials.
Morris Associates Annual Statement Studies – This tool
shows ratios and other financial information for 650 different
industrial, wholesale, retail and service categories.
Banks use this to compare your financial statements to
those in similar industries.
If your estimates are dramatically different from those
in RMA, provide an explanation in your business plan.
Standard and Poor’s Net Advantage – This resource offers financial information
and investment rating on 52 industries.
It provides information on stocks, bonds, earnings,
mutual funds and the equity markets.